AROMATHERAPY ANVISA: WHAT THE REGULATIONS SAY ABOUT THESE PRODUCTS?

One of the most important points for understanding the regulation of aromatherapy by Anvisa is the classification of the product. Aromatherapy itself is not considered a medical practice, but the products used in it can fall into different categories, depending on the purpose presented to the consumer. If an essential oil, for example, is marketed only as an environmental flavoring, it can be classified as a general use product. However, if there are claims of therapeutic effects - such as relieving anxiety or improving sleep - the product could be classified as a cosmetic or even require registration as a medicine. This distinction completely changes the type of regulatory requirement.

The way aromatherapy products are labeled and marketed is a point of great attention for Anvisa. Claims such as “helps treat insomnia” or “has anti-inflammatory action” are considered therapeutic promises and, if they are not duly substantiated, can be interpreted as sanitary infractions. For this reason, companies that work with aromatherapy must align their marketing strategies with what is permitted by regulation. The clarity and veracity of the information on the label is fundamental to guaranteeing consumer safety and avoiding penalties.

In order for an aromatherapy product to be marketed legally in Brazil, the company responsible must be properly regulated. This involves having a valid operating permit and, in some cases, making specific notifications or registrations for each type of product. The degree of requirement can vary depending on the composition of the product and its application. Many companies in the sector still operate informally, which represents a risk from both a health and commercial point of view. Being regularized with Anvisa guarantees more credibility and access to the formal market, as well as protecting the company from sanctions.

Another essential point concerns the production of aromatherapy items. Even when classified as cosmetics or hygiene products, it is necessary to follow minimum quality and safety standards. Anvisa requires that manufacturing processes follow criteria that ensure the integrity of the product all the way to the end consumer. This includes quality control, hygiene in production, traceability of inputs and good practices at all stages. Companies that neglect these points run the risk of having their products suspended or even recalled from the market.

With a multidisciplinary team and extensive experience in the health and wellness sector, Stone Okamont works side by side with its clients, monitoring all stages of product and company regularization. Whether it's understanding how to correctly classify an essential oil, drawing up appropriate labels or obtaining the necessary authorizations from Anvisa, Stone Okamont is the ideal strategic partner for those who want to grow safely in the aromatherapy market. Avoid risks, enhance your brand and win the trust of consumers with the support of those who understand the subject.